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From the archives: benefits of product liability

From our voluminous clip files: "The Gillette Co.'s first line of defense against product liability claims is a vp of product integrity known by some at the company as 'Dr. No.'...[Robert] Giovacchini also has forced the addition of oil of mustard to Liquid Paper so kids won't sniff it for a cheap high and a reduction of the amount of apricot aroma used in Earth Born shampoo so the lingering apricot scent on freshly shampooed hair won't attract bees." (Kathryn J. McIntyre, "Gillette's Dr. No guards company against liability", Business Insurance, Apr. 18, 1988, not online).

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Rafael Mangual
Project Manager,
Legal Policy

Manhattan Institute


Published by the Manhattan Institute

The Manhattan Insitute's Center for Legal Policy.