Adam Liptak at the Times looks at the heavy lawyer-ad presence on Google sponsored links (�Oakland personal injury lawyer� costs $58.03), and quotes both me and Ted. �Instead of competing on price,� Ted says of plaintiffs� lawyers, �they compete on Google.� And I point out that the family in search of information on, say, cerebral palsy, will run into plenty of medically tendentious material posted by lawyers as part of their client-intake efforts. (New York Times, Oct. 15)(cross-posted from Overlawyered).
"Competing for Clients, and Paying by the Click"
Center for Legal Policy at the