June 14, 2007

The Associated Press reports a very interesting claim by Eli Lilly.

The company, which has faced thousands of lawsuits over its anti-psychotic Zyprexa, just released the results of a survey of 402 psychiatrists who treat patients with bipolar disorder or schizophrenia. More than half of the participating psychiatrists said they believed their patients who stopped medication or reduced the dosage did so after seeing lawyers' advertisements about anti-psychotic drugs such as Zyprexa.

Hmmm.... if one such patient, scared by misleading ads into ceasing his prescription medication, causes lethal harm to himself or to another. I'm sure the trial bar will come to the victim's rescue with a massive suit against the misleading advertiser. Right?