So an underworked lobbying firm sees Occupy Wall Street as a marketing opportunity, writes a report exaggerating the potential scope and power of the movement, and pitches it to the American Bankers Association: "Pay us $850,000 to counter this burgeoning threat!" The American Bankers Association doesn't fall for it, but MSNBC and a Washington Post reporter do and report the story as Wall Street being scared by the incoherent and unpopular Occupy movement, which therefore must not be incoherent and unpopular. (The WaPo headine "How Wall Street really views the protesters" is entirely false.)