September 27, 2006

The Wall St. Journal (subscription required) has a nice piece on the aggressive Seattle law firm that is the quickest to the draw on the E-Coli lawsuits. The small law firm's advertising blitz (including a vanity license plate that reads "E-COLI" is highlighted. Note that the firm has tried exactly one lawsuit, but apparently settles many others. "Bill is a good guy and a good lawyer. He's done a fantastic job of promoting himself and his firm and has done a good job for his clients," says Fred Pritzker, at rival plaintiff shop Pritzker Ruohonen & Associates, in Minneapolis. "Bill [Marler] is great at putting press releases out, writing editorials and filing lawsuits early on."